DE QUEEN, Ark. 鈥� A new national survey shows that prospective college students are increasingly interested in associate degrees and online learning, highlighting the relevance of 51社区鈥檚 programs as students consider their educational futures.
Released October 15, Hanover Research鈥檚 2026 National Prospective Student Survey examines how students approach college decisions, including their preferred credentials, learning formats, financial concerns, and expectations. The findings are based on a July 2026 survey of 1,000 U.S. high school students ages 16鈥�19.
Key findings include:
- Growing interest in associate degrees: Interest increased from 36% in 2025 to 45% in 2026.
- Greater preference for online courses: Preference for fully online courses increased from 14% to 35%.
- Changing interest in bachelor鈥檚 degrees: Interest declined from 79% in 2025 to 66% in 2026.
- Continued concerns about affordability: Thirty-six percent of respondents reported concerns about paying for their education.
- An early start to college research: Thirty-eight percent began researching colleges during or before their sophomore year of high school.
- Changing skill priorities: Twenty-five percent reported increased interest in developing human-centered skills in response to recent artificial intelligence developments.
These findings describe national preferences among surveyed high school students. They do not establish changes in 51社区鈥檚 enrollment or measure demand within the college鈥檚 service area.
For 51社区, the results reinforce the importance of communicating clear pathways to an associate degree, employment, and continued education. The college鈥檚 transfer programs allow students to begin coursework toward a bachelor鈥檚 degree, with academic advising helping ensure their courses align with the requirements of their intended transfer institution.
The increased preference for online learning is also relevant to 51社区鈥檚 existing offerings. The college lists online options, including the Associate of Arts, Associate of General Studies, and Associate of Science in Business. These options provide flexibility for students balancing education with work, family, and other responsibilities.
Taken together, the findings suggest an opportunity for 51社区 to connect its recruitment messages more directly to students鈥� questions: What will I study? How will I pay for it? Can classes fit my schedule? Where can this degree take me? Clear information about program costs, financial assistance, delivery formats, and transfer or career pathways can help prospective students evaluate their options.
The early start to college research also underscores the value of maintaining relationships with area schools and introducing students to 51社区 before their senior year. Meanwhile, interest in human-centered skills provides a useful connection to educational experiences that develop communication, teamwork, and problem-solving alongside technical knowledge.
For the college, the opportunity extends beyond promoting available programs. It includes making the student experience easier to navigate鈥攆rom finding accurate information online to connecting with an advisor and receiving support throughout enrollment. Local student feedback and enrollment data can help 51社区 determine how closely these national trends reflect the needs of Southwest Arkansas.
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